Does it Matter WHY Your Customers Buy from You?

The easy answer might be, "No.  They buy.  Who cares why?  I'm sure they'll be here again tomorrow."

That answer will lead you over the cliff. 

Customers buy for a reason.  That reason is usually more emotional than rational.  It's not just knowing "what" they buy, or "how" they buy it.  At the core, you need to know "why" they buy it.  Once you do, you can reach more customers with the right message.

Enjoy today's conversation between Brian and Mike, on "why" customers buy.