You know you need more customers, but you have no money for advertising. Don't let that stop you. Connect with current and future customers by going where they are: the Internet.
Creating your presence on the Internet can be mind-boggling. Let's make it easy. Start with a blog, your online journal. Write as if you are talking with people in your community. Write about topics they care about. Use short headlines, short paragraphs and short sentences. Offer free and valuable information. Offer a little bit of yourself. Watch your audience grow. Watch the audience members become more engaged with you and your business. Then, watch your sales grow. You give first, and then you receive.
The cost of setting up your blog can be zero with blog hosts such as Blogger or WordPress.
Even if you have no money for advertising, you can still reach your customers, your community.