Who Loves Ya, Baby?

Sometimes, in our efforts to grow our businesses, we forget to take care of the people who helped us get this far: our existing customers.  For every $7 we spend acquiring a new customer, would could have spent $1 or less to keep an existing one.

Learn two examples of businesses who are increasing their sales and profits by focusing on more business from their existing customers:

• A trading company in North Plains, whose sales are up 35% from the same time last year.  Their stated focus: increased market share, on current products, from existing customers.
  
• An upscale restaurant, whose sales are up 4%.  They credit the increase to their Renewal Program to existing customers.
  

Listen as Brian and Mike discuss this revenue- and profit-making topic.